BlackBerry App to be Discontinued

Over the past few months we have had considerable debate over the future of BlackBerry devices on WeReward. I have never been happy with the WeReward BlackBerry experience, compared to Android and iPhone it just doesn’t stack up. In fact, if you put most BlackBerry Apps next to their iPhone or Android counterparts you will find the BlackBerry experience is clunky, ugly and unintuitive (take a look at Twitter and Facebook Apps for example).

Development for BlackBerry is more expensive and cumbersome than other mobile operating systems. We have invested a lot of time and money developing the WeReward BlackBerry app, but at the end of the day the operating system and phones themselves make it extremely difficult if not impossible to create the experience we want to. I know we are not alone in our frustration developing for BlackBerry, I believe it is one of the reasons that BlackBerry is losing market share.

BlackBerry users account for about 1% of our user base. They are much less active on a daily basis than their iPhone and Android counterparts. We will be sad to see these users go, but we believe the best use of our resources is to create the best iOS and Android experiences we can for now.

The WeReward for BlackBerry App will no longer function after September 30,2011. You will see BlackBerry removed from our site between now and then.

If you have a BlackBerry and you aren’t ready to upgrade your phone there is still hope. WeReward will soon available as a website, with different types of tasks that can be completed independent of a phone.