Earlier this week Forrester Research released a report on location based services. The report found that almost 80% of users are essentially young, geeky males and that close to 70% of people using social location applications are between 19 and 35. Another study by Robert J. Moore, CEO at RJMetrics concluded that men outnumber women almost 2-to-1 on Foursquare.
WeReward offers a different value proposition than other location based services. We are not a game. We don’t peddle badges or ego boosters. We provide users with a fun way earn cash rewards with over 15 million businesses in the United States. We have found that our demographics are different than those of traditional location based services, and believe our value proposition is a key driver behind this phenomenon.
A More Mature User Base with Strong Female Participation
WeReward appeals to a wider range of users than other location based services. We enjoy strong female participation, with women representing 41.6% of our user base. Our users also skew older than other services. Overall 72.5% of our users are between the ages of 25 and 49. Our mature user base represents a larger spending capacity, particularly when it comes to household goods. This makes tasks in WeReward particularly relevant for consumer product manufacturers.
Geographic Dispersion
While the platform is still young we have seen particularity strong uptake on the east coast. Florida (home of WeReward) has the most users, followed by California, Texas and New York.
Operating System
iPhone users represent 81.3% of our beloved Oinkers. Android represents 18.6%, but this version of WeReward has been available for less than a month. As of today the WeReward app is ranked #12 in the iTunes store for free social media applications. Our Blackberry App will be available in August.
Top 50 Businesses
Our users love their designer coffee, but they also love burgers and shopping. Below is a list of the top 50 businesses our users are claiming rewards.
- McDonald’s
- Starbucks Coffee
- Subway
- Walmart
- Taco Bell
- Publix Super Market
- Chick-Fil-A
- Target
- Burger King
- Dunkin’ Donuts
- Wendy’s
- Panera Bread
- Sonic
- Chili’s
- Walgreens
- CVS/pharmacy
- Applebee’s
- Domino’s Pizza
- Moe’s Southwest Grill
- Best Buy
- 7-Eleven
- Apple Store
- Quiznos
- Jack in the Box
- Denny’s
- Chipotle
- Mochi Frozen Yogurt
- Costco
- Pizza Hut
- Buffalo Wild Wings
- Dairy Queen
- Chase Bank
- KFC
- Arby’s
- Whole Foods Market
- Home Depot
- Barnes & Noble
- Panda Express
- Petsmart
- Bank of America
- Macy’s
- Chipotle Mexican Grill
- Cold Stone Creamery
- Kohl’s Department Store
- Tijuana Flats
- IHOP
- Olive Garden
- Outback Steakhouse
- Red Robin
- Cracker Barrel
Tweets that mention Inside WeReward Metrics | WeReward -- Topsy.com said on 7.28.10 at 5:26 pm
[...] This post was mentioned on Twitter by Wayne Sutton, ted murphy. ted murphy said: Here is a rare inside look at WeReward metrics. http://bit.ly/dpFHm8 : check it out @katokatz @melissarparrish @JeffHilimire [...]
Steve Lindstrom said on 7.28.10 at 5:30 pm
Thanks for sharing your stats with us! After reading Emotional Brandinging by Marc Gobé I've been curious as to what demographics are reached by which apps. Is there a correlation between business rank and reward amount?
Keep up the great work!
Guess Who Rocks? | IZEA said on 7.28.10 at 7:50 pm
[...] in finding out demographics about the types of consumers who are currently using WeReward, visit this post on the WeReward [...]
WeReward paid me $10.09 to post this blog said on 7.29.10 at 11:29 am
[...] Ted just rolled out some new stats which show that unlike most of the location-based apps, WeReward isn’t just for the young, uber techy males. [...]
This Week in Location: 31 Location-based must read articles you may have missed | Wayne Sutton - location-based services, gadgets, marketing, social media, iPhone & iPad said on 7.31.10 at 2:14 pm
[...] inside wereward metrics [...]
Jessica Owens said on 8.6.10 at 9:26 pm
Should consider adding a feature that lets consumers make recommendations on businesses to add. Could help give WeReward leverage to convince said business to participate (ie. __ # of people have recommended your business).